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WHAT IS COACHING?

Coaching and its Cousins (Consultant, Counsellor, Therapist, Mentor)

Coaching provides a creative space where you are the full focus of attention, where your potential, values, dreams, goals and life purposes are fully explored; and where you are encouraged to adopt empowering expectations for your life and work. Through deep listening and intuitive questioning, the coaching process inspires you to greater levels of self awareness; you’re given the space to access your own intuitive wisdom, to gain your own insights and you are supported towards achieving the goals that you’ve defined for your life.

A Corporate and Executive Coach is a professional coach who works with managers and leaders in business contexts, helping them around issues of personal performance, organisational performance and leadership.

A Life Coach or Personal Performance Coach is a professional coach who works with people helping them to address issues which are holding them back from living the kind of life they want, or from performing the way they want to perform at work.  A Coach helps people to dream dreams, set goals, see life as it is, define the life they want and determine the changes necessary to achieve it.  It is generally shorter term in duration than that of a mentor.

Niche Coaching.  Many coaches specialise in niche areas where they have an expertise, such as a parenting coach, writing coach and so on. This is similar to the mentoring role, in so far as the niche coach has experience and expertise within a particular area.  Nevertheless, the niche coach still seeks to help the client access their own innate wisdom, set goals and plan actions which will help them achieve their dreams.

A consultant is generally a specialist hired to offer advice and find solutions in work based situations, working with the client in a specific area and on specific issues.  A coach does not necessarily have the answers, and even if they might have, a coach would not presume that their answers were the rights answers for the client, in their specific context.  A coach has the right questions that lead to the right answers for the client in their field using the specific knowledge and experiences which the client brings to the coaching relationship.

A Counsellor is a specialist who works with a client struggling to cope with specific issues which are rooted in the past and which are holding them back.  Counsellors generally work in specific subject areas where a specialised knowledge is required - for example bereavement counselling, marital counselling, addiction counselling etc.

A Therapist is more likely to work over a longer period of time and more intensively with the client at a deeper level of the personality.  

While coaching is more interested in the present and the future, Both counselling and therapy have a stronger interest in how past experiences influence the clients present.  Counselling and therapy are words which are often used interchangeably.

A Mentor is usually an expert in their particular field, and works with the mentee to offer knowledge and wisdom relevant to the mentee’s requirements.  In the employment context, a mentor works with a less experienced colleague in the same organisation or field. The Mentor shares knowledge and wisdom specific to the role, including knowledge of skills, specific business culture and organisational structure.  So a lawyer would mentor a lawyer, an engineer an engineer and so on. The mentor focuses on the role and knowledge of the mentee. A coach however, focuses more on the person being coached, and the process of personal development.  
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